The Complete Marketing Attribution Course Udemy Free Download

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The Complete Marketing Attribution Course Udemy Free Download

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Course Description

The Complete Marketing Attribution Course Udemy Free Download

In just a few hours, learn to maximize your marketing strategy with marketing attribution

What you'll learn:

You'll understand the most common attribution models
You'll be able to select the best attribution model for your organization
Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance

Requirements:

Familiarity with digital marketing is helpful, but not required
Google Analytics is used in a couple lessons of the course. If you don't have your own GA account, the course walks you through getting access to a free demo account so you can follow along

Description:

In just a few hours, master a critical concept of marketing analytics: marketing attribution

We'll start with the basics:

Understanding digital marketing channels
Defining the common marketing attribution models:
- last touch (last click)
- first touch (first click)
- multi-touch models: position based, linear, and decay

and work our way up to advanced topics like:

Selecting the best attribution model for your business
Understanding how offline marketing and view-through value factor into marketing attribution

This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics.

Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.

Who this course is for:

This course includes:

1.5 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of completion

Course Specifications:

Keywords

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